This piece was done for the re-release of the Cobra Sand Viper action figure a couple of years ago. Like the Star Viper I will show my creative process. Below are the prototype toy turn arounds that the AD at Hasbro sent. Like all the the character art I created for them, the pose was completely up to me.
Hasbro Cobra Sand Viper Figure.
Once I got these great picts I posed and shot a ref pict of myself. I tend to do this a lot for my work since it takes very little time and is cheaper than paying a model. Since I wanted to make these images feel as real as i could, I didn’t want to guess at how the lighting falls across the figure.
Because I felt the pose was so close to what I wanted the end piece to look like, I didn’t spend a ton of time on the sketch.
Very Rough Sketch to Paint over.
Like all my digital paintings I put this line drawing on it’s own layer, set the opacity to around 20 and began roughing in my colors. Below is the progress around 60% of completion. As you can see, I spent most of my time on the helmet. Because the entire headpiece is black, I used different textures/materials to make it pop. Not quite as tough to figure out as the Star Viper, but still challenging.
Working Painting
Finally, I did the hands, rim lighting, background, gun and effects. Here is the approved piece that was used on the box art for the figure. Hope you like! I will be posting many more of these soon! The piece was done using Corel Painter 11 and my Intuos 4 tablet, with a little post in Photoshop CS4.
Finished Sand Viper Art. G.I. JOE®
©2011 Hasbro, Inc. Used with Permission




You stay funky with the (wacom)pen my man.
SO COOL.
Hah, thanks fellas.
Thanks for posting these, Mike. I really enjoyed you sharing your process. What a cool project! If you get the time, I would love to chat some via e-mail, to find out more regarding how you got into toy design.
[...] already posted four separate introspectives about package design, including the Star-Viper, the Sand-Viper, Night Force Outback, and Arctic Threat Storm [...]
Super work! Thanks for sharing!