I was very fortunate to have been contacted by Hill Holliday – New York to take part in this multimedia project for Verizon. Little did I know it would quickly become one of the most challenging and rewarding pieces I’ve ever worked on. The good folks at Lava Studio have put together an incredible video explaining the Verizon Interactive Wall.
My piece of the puzzle was to create the painting of fans that would be used to cover the 30′ wall. I also painted the “life-sized” characters in the foreground. As you can see from watching the video the whole project was very “Minority Report-esque.” Three monitors scroll over the entire wall and when triggered my static black and white illustration becomes a high definition video of the person. Then a touch screen interactive graphic covers the screen allowing viewers to get stats, learn about products, etc.! Very cool concept for a sci-fi enthusiast such as myself.
As I mentioned earlier, all of the assets I had to paint at actual size for reproduction on the wall. I worked in shades of gray which either a green or blue light is cast, depending upon whether there is a Jets or Giants game that day. I’ll attach some of the paintings I provided below to give you an idea of the detail needed. The creative directors wanted the style to be realistic enough to blend with the video yet remain painterly. Again, I chose to use Corel Painter to work.
The agency Branger_Briz worked with Lava to develop the interactive touch based i-Wall system. This display won two interactive awards for 2011, the Golden Addy and the Charlie Award. Again I am very happy to have been a part of it’s realization. Now I just have to get out to Jersey to see it for myself!